Online Brand Protection

Our solution: proactive approach, technological skills, intelligence, targeted investigative work and proactive legal advice for the online protection of your intellectual property.

Information Technology has helped globalize the markets but has also led the counterfeiting industry to be more widespread and complex. Online sales channels registered in other countries, taking advantage of legislative gaps or lack of control, can sell fake products, copies or design imitations.

Our actions are not limited to clear-cut brand monitoring or to the control of brand reputation; we build an overall online brand protection strategy targeted and tailored to your needs and your business approach. From a careful analysis of online results, we can take decisive actions, even in the physical market, against significant counterfeiters.

We customize our strategy around the unique characteristics of your trademark and your products, predicting the ways in which online counterfeiting can take place.

Thanks to our profound knowledge of the legal procedures and peculiarities of different countries in the world, we assist authorities take the necessary countermeasures to protect your rights and your business.

Team

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Laura Pedemonte

The twenty years of experience that I have gained in the field of intellectual property enables me to efficiently and professionally assist clients in all matters related to trademarks and domain names.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

Golfera, with Barzanò & Zanardo, triumphs in the battle to protect the shape trademark

This ruling not only acknowledges the notoriety of the “Golfetta” trademark but also prohibits the use of a similar trademark concerning high-protein cured meats. This significant decision underscores the legal valuation of three-dimensional trademarks, reinforcing entrepreneurial investment aimed at solidifying market positioning for these products. Then, what was the pivotal element behind the success of […]

The Battle of Gianduiotto

The gianduiotto, the renowned, prism-shaped chocolate that figures among the symbols of the city of Turin, has been at the heart of a conflict between the Committee for “Gianduiotto di Torino” PGI and the Swiss giant Lindt & Sprüngli. After nearly two years of negotiations, the parties have reached a compromise that paves the way […]

50 SHADES OF GREEN (CLAIMS): CONSUMER PROTECTION IN A SUSTAINABLE WORLD

On one hand, this is certainly true. “It is good for the environment”, “zero impact” (the so-called “green claims” or “environmental claims“), etc. are undoubtedly attractive statements both to the public and to companies, which not infrequently include these slogans not only in their products but also in their distinctive signs, make their brands “green” […]

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