Online Brand Protection

Our solution: proactive approach, technological skills, intelligence, targeted investigative work and proactive legal advice for the online protection of your intellectual property.

Information Technology has helped globalize the markets but has also led the counterfeiting industry to be more widespread and complex. Online sales channels registered in other countries, taking advantage of legislative gaps or lack of control, can sell fake products, copies or design imitations.

Our actions are not limited to clear-cut brand monitoring or to the control of brand reputation; we build an overall online brand protection strategy targeted and tailored to your needs and your business approach. From a careful analysis of online results, we can take decisive actions, even in the physical market, against significant counterfeiters.

We customize our strategy around the unique characteristics of your trademark and your products, predicting the ways in which online counterfeiting can take place.

Thanks to our profound knowledge of the legal procedures and peculiarities of different countries in the world, we assist authorities take the necessary countermeasures to protect your rights and your business.

Team

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Laura Pedemonte

The twenty years of experience that I have gained in the field of intellectual property enables me to efficiently and professionally assist clients in all matters related to trademarks and domain names.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

“The Requirement for genuine use of the trademark” – Guide

Let us begin by stating that in Italy and the European Union, there is a grace period granted to the trademark holder, allowing them five years from the date of the first registration to start using the trademark. This is a period of time that the legislator grants to the holder/entrepreneur to carry out all […]

THE DISPUTE RESOLUTION PROCEDURE FOR DOMAIN NAMES

In today’s digital landscape, the notion of “digital identity” has become increasingly significant, much like the one of trademarks. The notion of digital identity encompasses that of domain names as intangible assets; these unique identifiers appear after the “@” symbol in email addresses and follow “www” in website addresses. In essence, a domain name functions […]

Design protection in Europe: the reform of EU designs.

As of May 2025, the new provisions will start to apply, introducing significant changes to Council Regulation (EC) No. 6/2002, which will profoundly affect the legal and commercial landscape of the sector. The secondary legislation will follow in July 2026, providing further operational details and clarifications on its applicability. A further change will then take […]

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