{"id":7048,"date":"2023-02-08T10:51:51","date_gmt":"2023-02-08T09:51:51","guid":{"rendered":"https:\/\/barzano-zanardo.com\/?post_type=approfondimenti&#038;p=7048"},"modified":"2023-02-08T10:51:51","modified_gmt":"2023-02-08T09:51:51","slug":"barzano-zanardo-officially-is-an-historic-trademark","status":"publish","type":"approfondimenti","link":"https:\/\/barzano-zanardo.com\/en\/approfondimenti\/barzano-zanardo-officially-is-an-historic-trademark\/","title":{"rendered":"&#8220;BARZANO&#8217; &#038; ZANARDO&#8221; OFFICIALLY IS AN HISTORIC TRADEMARK!"},"content":{"rendered":"<p><em>&#8220;Since 1878, a solid tradition in the protection of creativity, innovations and intellectual property\u201d. <\/em><\/p>\n<p>This prestigious recognition is only given to the owners or the exclusive licensees of trademarks which have been registered <strong style=\"font-weight: bold;\"><u>for at least fifty years<\/u><\/strong> or for which it is possible to demonstrate the <strong style=\"font-weight: bold;\"><u>continuous use for at least fifty years<\/u><\/strong>, employed for the commercialisation of products or services made and provided in a <strong style=\"font-weight: bold;\"><u>firm noted for excellence<\/u><\/strong><strong style=\"font-weight: bold;\"><u>, historically linked to the national territory<\/u><\/strong>.<\/p>\n<p>The Historic Trademark is no intellectual property right, yet, it represents a <strong style=\"font-weight: bold;\">valid branding tool<\/strong>: as a matter of fact, following the criteria defined by the Decree of the Ministry of Economic Development dated January 10<sup>th<\/sup>, 2020, the firms which fall under the Register are allowed to use, for commercial and promotional purposes, the logo:<img decoding=\"async\" src=\"https:\/\/barzano-zanardo.com\/wp-content\/uploads\/2023\/02\/logo_marchio_storico.jpg\" alt=\"\" width=\"128\" height=\"128\" class=\"alignnone size-full wp-image-7045\" \/><\/p>\n<p>Moreover, <strong style=\"font-weight: bold;\">the registration in the Register<\/strong> brings economic advantages, too: the owners of Historic Trademarks can access the <em>Fondo Salvaguardia Imprese<\/em>, established by the then Ministry of Economic Development (as of today, Ministry of Enterprises and Made in Italy) to safeguard the occupational levels and the continuation of the business activity (in question).<\/p>\n<p>The prestige associated with the Historic Trademark has inspired the recent establishment of the <em>&#8220;<strong style=\"font-weight: bold;\">Association of Historic Trademarks of Italy<\/strong>&#8220;<\/em>, which Barzan\u00f2 &amp; Zanardo is a <strong style=\"font-weight: bold;\">partner <\/strong>of, and whose purpose is &#8220;to promote the strategic importance of the Italian historic trademarks at all levels, and to give them a stimulus, also as an incentive for competitiveness and internationalisation of the country\u201d (<a href=\"https:\/\/marchistorici.com\">https:\/\/marchistorici.com<\/a> ).<\/p>\n<p>Dear owners of potential Historic Trademarks, what are you waiting for? Our experienced Trademark Attorneys are at your disposal to provide you with more information and assistance regarding this opportunity.<\/p>\n","protected":false},"template":"","area":[6],"news-argomento":[55,71],"news-tipologia":[41],"class_list":["post-7048","approfondimenti","type-approfondimenti","status-publish","hentry","area-ip-strategy","news-argomento-trademark","news-argomento-inside-bz-2","news-tipologia-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/approfondimenti\/7048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/approfondimenti"}],"about":[{"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/types\/approfondimenti"}],"version-history":[{"count":0,"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/approfondimenti\/7048\/revisions"}],"wp:attachment":[{"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/media?parent=7048"}],"wp:term":[{"taxonomy":"area","embeddable":true,"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/area?post=7048"},{"taxonomy":"news-argomento","embeddable":true,"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/news-argomento?post=7048"},{"taxonomy":"news-tipologia","embeddable":true,"href":"https:\/\/barzano-zanardo.com\/en\/wp-json\/wp\/v2\/news-tipologia?post=7048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}