Barzanò & Zanardo’s China Advisory Desk provides companies with specialized assistance in managing, protecting and enhancing the value of intellectual property rights in China, a market offering significant opportunities yet particularly complex in terms of regulation and operations. We approach each case through in-depth contextual analysis and ongoing dialogue with our client.
Through an in-depth understanding of local legislation, enforcement practices, and market dynamics, and by relying on a well-established network of trusted partners and correspondents in China, the China Advisory Desk delivers coordinated, effective, and timely assistance, guiding companies through every stage of IP protection from strategic planning to the concrete implementation of enforcement measures.
Strategic advice on intellectual property rights protection: development of IP protection and value maximization strategies in China, designed around commercial objectives and the unique features of the local market.
IP portfolio assessment and due diligence: analysis of the strength and consistency of trademark, patent, and design portfolios already registered in China; verification of potential issues related to bad-faith prior registrations by third parties and definition of targeted strategies for rights recovery.
Online and Offline Enforcement: targeted anti-counterfeiting actions on digital platforms, marketplaces, and physical sales channels; coordination of investigations, seizure operations, and administrative measures with competent authorities.
Customs Activities and Training: support in activating customs IP protection procedures, collaboration with authorities for the seizure of counterfeit goods, and organization of dedicated training sessions for customs and corporate operators.
Civil Actions and Market Monitoring: coordination of legal actions for industrial property rights infringement and supervision of ongoing monitoring activities in the local market.
Each initiative is built on careful planning and translates into concrete actions, coordinated with authorities and trusted partners in China.
The China Advisory Desk maintains an active and continuous dialogue with leading institutions and professional associations, including international committees devoted to anti-counterfeiting and working groups focused on legislative developments and regulatory practice in China. Participation in professional networks such as the China Anti-Counterfeiting Committee of INTA, the China IPR SME Helpdesk of the European Chamber of Commerce in China, and the Belt and Road Lawyer Association ensures constant alignment with current practices and direct engagement with authorities delivering a service that is always current and strategically oriented.
