Geographical Indications

Our experience is in safeguarding the excellence of agrobusiness, with trademarks recognized in the European community.

With 523 wines and 294 food products, Italy has the highest number of trademarks for designation of origin and geographical indications at the European level for products typical to place.

Designations such as PGI and PDO are the first defense against attempts at imitation, counterfeiting and unfair competition.

At your side, in the protection of your advantages in the agri-food and wine industry.

We are professionals with a wealth of experience in the field, thanks to the organization of conferences in collaboration with the Italian Ministry of Agriculture, Food and Forestry Policies on geographical indications and other means of protection in the food sector.

Our professionals have extensive experience and qualified specialization, providing advice to companies, unions and associations in Italy and abroad.

Our path to help companies protect their typical products.

We put all of our experience at the service of companies, to support them in the complex process that leads to obtaining a geographical indication recognition.

We carry out full clearance searches, evaluating the possibility of registration. We prepare the production specifications.

Team

Anna Maria Bardone

I specialize in protection of IP rights, in particular trademarks, domain names and designs, especially in both administrative proceedings and out-of-court resolution procedures.

I represent Italian Intellectual Property at the institutional level.

Valeria Conidi

The professional experience I have gained as a lawyer, along with that as a trademark attorney, allows me to provide advice and solutions for an extensive range of legal areas.

Elisabetta Conta

I provide extensive international experience to companies in all activities related to trademark protection.

Luisa Curiale

The experience I have gained in the field of industrial property enables me to assist clients by offering targeted advice to define the best strategies for the protection, development, and safeguarding of trademark portfolios both in Italy and abroad

Laura Di Iorio

I have been working with individuals and companies of various sizes for more than 10 years, and therefore possess the flexibility to deal with the different needs of each clients.

Angelica Lodigiani

I make my extensive international experience available to companies in all activities related to the protection of trademarks, domain names and geographical indications.

Anna Parazzini

For over twenty years I have been assisting leading global companies in their respective sectors in the registration, protection and enhancement of their trademarks.

Anna Pellizzari

Thanks to more than ten years of experience working in the field, I carefully and professionally assist clients in the creation, development and implementation of their trademark portfolios and domain names.

Alessandra Tedesco

30 years of experience in the trademark sector allows me to address many types of matters and to quickly identify the most suitable solutions for the client.

Maria Teresa Terrenzio

It is fundamental to me to evaluate the peculiarities of each case, in order to assist clients in the best way to protect their trademarks and geographical indications, both in Italy and abroad.

Alessandra Torchia

Thanks to twenty years of professional experience I can face any IP issue, particularly regarding trademarks and copyrights.

News & Insights

WTR 1000 2026: Gold ranking for Barzanò & Zanardo

Barzanò & Zanardo has been awarded a Gold ranking in the 2026 edition of WTR 1000 – The World’s Leading Trademark Professionals, one of the most authoritative international guides dedicated to trademark practice. “Hailed as a “market leader for prosecution work” by peers and foreign associates, Barzanò & Zanardo has served as a staunch trademark […]

Some sow a ‘Grana’, others stand up to protect it

Judgment no. 2955/2025, published on 9 October, partially overturned the first instance decision of the Venice Court itself, which had instead upheld Brazzale’s arguments, finding that the term “Grana” had become generic. On that basis, the court had rejected the claims brought by the Consortium for the Protection of Grana Padano, which had raised concerns […]

CINECITTÀ, A BRAND WITH A SOLID, LONG-STANDING REPUTATION

Assisted by lawyer Fabia De Bono of Barzanò & Zanardo, Cinecittà S.p.A. took action for counterfeiting against two competitors who had used the figurative sign ‘CINECITTÀ 3’ and carried out a series of unfair competitive practices aimed at creating confusion between the parties to their own advantage. The judges ascertained the notoriety and distinctiveness of […]

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