Trademark Protection

We assist you in trademark availability searches, filing, registration, surveillance and renewal. Together, we develop a portfolio protection and management strategy at the national, European and international level.

Enhance and protect your corporate identity, your business, your products and services. We offer you over 140 years of experience.

Protecting the trademark is essential to protecting the image of your company, as well as the reputation of your business and of your products and services, and to safely and with assurance exploit the opportunities of the markets and to add value to the investment.

The success of your company also depends on the reputation of your name and of your trademarks. With increasingly unscrupulous competition and lack of protection, you run the risk of counterfeiting or encountering legal obstacles to the possibilities of expanding your business.

Our expertise with over 50,000 active trademarks. At your service at all times.

Since 1878, Barzanò & Zanardo has grown and consolidated a wide range of knowledge in connection to the protection of trademarks in Italian, European and international levels.

We will accompany you in all stages of registration — and beyond.

We put at your disposal proven, experienced consultants in every production sector: from fashion to mechanics, from electronics to the energy sector, chemical and pharmaceutical, not to mention food & beverage, retail, entertainment and financial.

We also have solid experience in assisting public bodies and cultural associations.

We help you register your trademark to enter new markets, thanks to a network of trusted international partners.

We offer you a technical opinion on the possibilities of registration and we set up a IP protection strategy that takes into account business needs and growth prospects both in geographic and productive terms.

We conduct availability searches. We take care of filing procedures and supervise your trademark by monitoring the web, markets and competitors.

Everything is done with an integrated approach to the protection of your corporate image and thanks to proactive, efficient, transparent and solid professionals.

Team

Marina Banchetti

In over thirty years of activity, I have contributed to the protection and development of numerous successful products.

Anna Maria Bardone

I specialize in protection of IP rights, in particular trademarks, domain names and designs, especially in both administrative proceedings and out-of-court resolution procedures.

I represent Italian Intellectual Property at the institutional level.

Giulia Beltrame

With passion and dedication, I provide legal assistance and consultancy in the field of industrial property, in addition to matters of unfair competition, copyright, and privacy.

Marco Bonatto

Since joining Barzanò & Zanardo in 2011, I have utilized my technical and linguistic experience in patent and design consultation.

Andrea Casalanguida

I provide the best solutions for obtaining and maintaining intellectual property rights.

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Marianna Colella

I put my international legal experience, judicial and extrajudicial, at the disposal of the client in all matters related to trademark protection.

Valeria Conidi

The professional experience I have gained as a lawyer, along with that as a trademark attorney, allows me to provide advice and solutions for an extensive range of legal areas.

Elisabetta Conta

I provide extensive international experience to companies in all activities related to trademark protection.

Lucia Cosani

I always look for ad hoc solutions that meet the specific needs of the client and are aimed at enhancing the client company’s intangible assets.

Simona Cosenza

For over fifteen years I have been assisting companies, primarily those operating in the mechanical sector, in the registration and protection of their patents.

Claudia Giusi Crisci

I have been dealing with industrial and intellectual property issues since 2009, supporting small, medium and large-sized Italian and foreign companies, providing advice, particularly for filing strategies, prior art searches, and the prosecution of Italian, European, international and foreign trademarks.

Laura Di Iorio

I have been working with individuals and companies of various sizes for more than 10 years, and therefore possess the flexibility to deal with the different needs of each clients.

Paolo Ferriero

With Barzanò & Zanardo since 2009, I provide my technical experience to patent and design consulting.

Fabrizio Fischetti

My first goal is to fully understand the needs of the client.

Alessandra Genna

I follow clients through all phases of trademark protection, from initial planning to portfolio management over time.

Enrico Germano

Throughout the various stages of my career I have encountered increasingly complex and demanding problems, however, I’ve never sacrificed the perspectives and ideas that are of a technical and procedural nature. I believe this is the foundation for any strategy planned and agreed upon with the client.

Giulia Grassi

With passion and dedication, I assist companies in the strategic management of their trademark portfolios and the enhancement of their distinctive marks.

Carlo Luigi Iannone

For over 35 years I have been working in the field of Industrial Property, with a focus on patents and designs, their national and international protection, as well as the management of talks and negotiations with third parties.

Niccolò Invrea

I make my extensive international experience available to companies in all activities related to trademark protection.

Angelica Lodigiani

I make my extensive international experience available to companies in all activities related to the protection of trademarks, domain names and geographical indications.

Davide Orel

Relating to the client and making myself as accessible as possible allows me to assist and support the client in the best possible way.

Antonella Pagliara

I have managed trademark portfolios of multinational companies, but also of small and medium-sized businesses, so I have developed the flexibility that allows me to offer customized solutions.

Raffaella Pagliuca

I share my legal knowledge and my ability to analyze and identify the best protection strategy with any company. I believe in the essential value of the Intellectual Property protection as foundation of any business activity, both on a national and on an international scale, that is when they aim to design the path towards the internationalisation of their own brand.

Anna Parazzini

For over twenty years I have been assisting leading global companies in their respective sectors in the registration, protection and enhancement of their trademarks.

Brunella Passaretti

I assist important clients in forming strategies for the management and protection of industrial and intellectual property assets.

Laura Pedemonte

The twenty years of experience that I have gained in the field of intellectual property enables me to efficiently and professionally assist clients in all matters related to trademarks and domain names.

Anna Pellizzari

Thanks to more than ten years of experience working in the field, I carefully and professionally assist clients in the creation, development and implementation of their trademark portfolios and domain names.

Andrea Reggio

I propose the best protection strategies focusing on the needs of the client and maintaining set objectives.

Matteo Rizzo

Thanks to years of experience at Barzanò & Zanardo, I have gained extensive knowledge regarding regulations and practices pertaining to trademarks.

Marta Rossi

I’m enthusiastic about all matters linked to the trademarks world. In close collaboration with the client, we build up together the best strategy to take action and solve the issues raised.

Sara Salvetti

I bring together my professional and academic experience in my approach to working with and assisting high level Italian and international clients.

Beatrice Savignone

I put at clients’ disposal the skills I have acquired to develop and shape the best strategy for creating, developing, and protecting their trademark portfolio.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alessandra Tedesco

30 years of experience in the trademark sector allows me to address many types of matters and to quickly identify the most suitable solutions for the client.

Maria Teresa Terrenzio

It is fundamental to me to evaluate the peculiarities of each case, in order to assist clients in the best way to protect their trademarks and geographical indications, both in Italy and abroad.

Alessandra Torchia

Thanks to twenty years of professional experience I can face any IP issue, particularly regarding trademarks and copyrights.

Elisa Valente

I address every issue of industrial and intellectual property with passion and enthusiasm as well as understanding, making it possible to grasp the client’s needs and objectives.

Camilla Zanardo

I support the CEO in developing B&Z Group’s business strategies in a People-oriented perspective and in strengthening both our internal and external communication.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

Design protection in Europe: the reform of EU designs.

As of May 2025, the new provisions will start to apply, introducing significant changes to Council Regulation (EC) No. 6/2002, which will profoundly affect the legal and commercial landscape of the sector. The secondary legislation will follow in July 2026, providing further operational details and clarifications on its applicability. A further change will then take […]

Golfera, with Barzanò & Zanardo, triumphs in the battle to protect the shape trademark

This ruling not only acknowledges the notoriety of the “Golfetta” trademark but also prohibits the use of a similar trademark concerning high-protein cured meats. This significant decision underscores the legal valuation of three-dimensional trademarks, reinforcing entrepreneurial investment aimed at solidifying market positioning for these products. Then, what was the pivotal element behind the success of […]

The Battle of Gianduiotto

The gianduiotto, the renowned, prism-shaped chocolate that figures among the symbols of the city of Turin, has been at the heart of a conflict between the Committee for “Gianduiotto di Torino” PGI and the Swiss giant Lindt & Sprüngli. After nearly two years of negotiations, the parties have reached a compromise that paves the way […]

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