Anti Counterfeiting

In Barzanò and Zanardo we stand-out for our proactive and innovative approach to the enforcement of your intellectual property rights.

We have a global view that takes into account all the activities necessary for the management of your IP assets as a single and unified body.
We develop a strategy built around your business and your business model. We assist you in defining priorities and establishing action procedures to avoid the infringement of your intellectual property or direct intervention in the event of counterfeits being found in the market.
We decided to invest only in the best enforcement partners and investigators in Italy and abroad, selecting them through careful scouting. Thanks to the relationship of trust and personal knowledge that we have with our collaborators, we can guarantee you efficient and timely service.
Counterfeiting is a global phenomenon. Every day criminal organizations discover new ways to take advantage of a legislative loopholes, to avoid enforcement actions or to exploit the lack of regulation of a particular market.
Barzanò & Zanardo, a point of reference in the fight against counterfeiting.

Team

Francesco Celluprica

My academic background and professional experience allow me to evaluate, along with the legal issues, the economic and commercial aspects of each individual case.

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Fabio Fischetti

Thanks to my specialization and the various perspectives provided by my team, I am able to create tailor-made strategies.

Andrea Mascetti

I advise and manage cases covering all sectors of industrial property law, unfair competition law, copyright and privacy.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

50 SHADES OF GREEN (CLAIMS): CONSUMER PROTECTION IN A SUSTAINABLE WORLD

On one hand, this is certainly true. “It is good for the environment”, “zero impact” (the so-called “green claims” or “environmental claims“), etc. are undoubtedly attractive statements both to the public and to companies, which not infrequently include these slogans not only in their products but also in their distinctive signs, make their brands “green” […]

Anti-Counterfeiting Report: Publication of the 2022-2023 Report

This report provides an in-depth analysis of the counterfeit market, drawing on data from the Agency of Excise Duties, ADM and the Guardia di Finanza (GDF) regarding products seized between 2008 and 2022. Notably, the counterfeit items confiscated in Italy primarily consist of clothing, footwear, and accessory items. According to the IPERICO database (Intellectual Property […]

SHAPE AND THREE-DIMENSIONAL TRADEMARKS IN BARILLA’S LEGAL BATTLE Analysis and comparison of judgements

COMPARISON WITH PREVIOUS CASES: FERRERO vs MOCCA S.R.O. SPOL: Tic Tac To provide context to this recent ruling, it is valuable to compare it with the case of Ferrero vs. Mocca S.r.o. Spol, which involved the three-dimensional trademark consisting of the packaging of “Tic Tac” sweets. Despite differences in the products involved, both cases underline […]

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