Anti Counterfeiting

In Barzanò and Zanardo we stand-out for our proactive and innovative approach to the enforcement of your intellectual property rights.

We have a global view that takes into account all the activities necessary for the management of your IP assets as a single and unified body.
We develop a strategy built around your business and your business model. We assist you in defining priorities and establishing action procedures to avoid the infringement of your intellectual property or direct intervention in the event of counterfeits being found in the market.
We decided to invest only in the best enforcement partners and investigators in Italy and abroad, selecting them through careful scouting. Thanks to the relationship of trust and personal knowledge that we have with our collaborators, we can guarantee you efficient and timely service.
Counterfeiting is a global phenomenon. Every day criminal organizations discover new ways to take advantage of a legislative loopholes, to avoid enforcement actions or to exploit the lack of regulation of a particular market.
Barzanò & Zanardo, a point of reference in the fight against counterfeiting.

Team

Francesco Celluprica

My academic background and professional experience allow me to evaluate, along with the legal issues, the economic and commercial aspects of each individual case.

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Fabio Fischetti

Thanks to my specialization and the various perspectives provided by my team, I am able to create tailor-made strategies.

Andrea Mascetti

I advise and manage cases covering all sectors of industrial property law, unfair competition law, copyright and privacy.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Francesca Reich

Expert in digital transformation across multiple dimensions: technology, organization, privacy, AI, and cybersecurity. Enthusiastic about leading this outstanding team of professionals on a journey of innovation and value creation for our clients.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

Pharmaceuticals vs Cosmetics: EUIPO Report and practical implications for companies

A market in transition: why is it increasingly difficult to distinguish between pharmaceuticals and cosmetics? The traditional boundaries between the pharmaceutical and cosmetic sectors are becoming increasingly blurred, due in large part to the growing convergence of distribution channels and marketing strategies. Moreover, evolving market trends have led to the emergence of “hybrid” product categories […]

Artificial Intelligence and Intellectual Property: Implications of the New Italian Law

Among the most sensitive issues addressed by the new regulatory framework is the protection of intellectual property, particularly in relation to creative works and innovations developed with the use of AI. Copyright and AI: Toward a “Hybrid” Protection One of the most significant changes concerns the amendment of the Italian Copyright Law (No. 633/1941), which […]

The IAP Jury dismisses OROGEL’s complaint: no slavish imitation by ESSITY

With Decision No. 14/2025 dated April 8, 2025, the Jury of the Istituto dell’Autodisciplina Pubblicitaria (IAP – Italy’s advertising standards authority) dismissed the complaint filed by Orogel Società Cooperativa Agricola against Essity Italy S.p.A. The complaint concerned an alleged violation of Article 13 of the Advertising Self-Regulation Code, based on claims of slavish imitation in […]

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