Anti Counterfeiting

In Barzanò and Zanardo we stand-out for our proactive and innovative approach to the enforcement of your intellectual property rights.

We have a global view that takes into account all the activities necessary for the management of your IP assets as a single and unified body.
We develop a strategy built around your business and your business model. We assist you in defining priorities and establishing action procedures to avoid the infringement of your intellectual property or direct intervention in the event of counterfeits being found in the market.
We decided to invest only in the best enforcement partners and investigators in Italy and abroad, selecting them through careful scouting. Thanks to the relationship of trust and personal knowledge that we have with our collaborators, we can guarantee you efficient and timely service.
Counterfeiting is a global phenomenon. Every day criminal organizations discover new ways to take advantage of a legislative loopholes, to avoid enforcement actions or to exploit the lack of regulation of a particular market.
Barzanò & Zanardo, a point of reference in the fight against counterfeiting.

Team

Francesco Celluprica

My academic background and professional experience allow me to evaluate, along with the legal issues, the economic and commercial aspects of each individual case.

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Fabio Fischetti

Thanks to my specialization and the various perspectives provided by my team, I am able to create tailor-made strategies.

Andrea Mascetti

I advise and manage cases covering all sectors of industrial property law, unfair competition law, copyright and privacy.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Francesca Reich

Expert in digital transformation across multiple dimensions: technology, organization, privacy, AI, and cybersecurity. Enthusiastic about leading this outstanding team of professionals on a journey of innovation and value creation for our clients.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

WTR 1000 2026: Gold ranking for Barzanò & Zanardo

Barzanò & Zanardo has been awarded a Gold ranking in the 2026 edition of WTR 1000 – The World’s Leading Trademark Professionals, one of the most authoritative international guides dedicated to trademark practice. “Hailed as a “market leader for prosecution work” by peers and foreign associates, Barzanò & Zanardo has served as a staunch trademark […]

Some sow a ‘Grana’, others stand up to protect it

Judgment no. 2955/2025, published on 9 October, partially overturned the first instance decision of the Venice Court itself, which had instead upheld Brazzale’s arguments, finding that the term “Grana” had become generic. On that basis, the court had rejected the claims brought by the Consortium for the Protection of Grana Padano, which had raised concerns […]

CINECITTÀ, A BRAND WITH A SOLID, LONG-STANDING REPUTATION

Assisted by lawyer Fabia De Bono of Barzanò & Zanardo, Cinecittà S.p.A. took action for counterfeiting against two competitors who had used the figurative sign ‘CINECITTÀ 3’ and carried out a series of unfair competitive practices aimed at creating confusion between the parties to their own advantage. The judges ascertained the notoriety and distinctiveness of […]

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