Areas of Expertise
Our fields of intervention include:
• Infringement of intellectual property rights and other commercial rights
• Online scams and fraud
Fighting Counterfeiting
Our online brand protection efforts focus primarily on combating counterfeiting through continuous monitoring of major e-commerce platforms, social media, and websites. The goal is to promptly identify and remove the sale of counterfeit products, protecting consumers and safeguarding the Brand image.
Scope of Action: VLOPs and VLOSEs
Our operations mainly target VLOPs and VLOSEs (https://digital-strategy.ec.europa.eu/en/policies/list-designated-vlops-and-vloses), w which are major online platforms with extensive reach and substantial influence over the digital economy. According to the Digital Services Act (DSA), a platform is classified as a VLOP if it monthly reaches at least 45 million active users, within the European Union (about 10% of the EU population).
Procedure of Intervention
Infringement of Intellectual Property Rights and Other Commercial Rights
a) Monitoring of Digital Platforms: We conduct ongoing analysis of online content – including videos, images, articles, and software – to detect potential infringement of intellectual property rights (e.g., copyrights, registered trademarks, patents).
b) Reporting to Platforms: Once infringements are detected, we submit a formal notices to digital platforms (social media, marketplaces, websites) requesting removal of the infringing content.
c) Supporting Documentation: Each report is accompanied by substantiating materials, including relevant links, visual documentation, and comprehensive descriptions, to assist platforms in assessing potential intellectual property rights infringements
Online Scams and Fraud
a) Detection of Fraudulent Content: We continuously monitor online content to detect fraudulent activities such as deceptive purchase offers, phishing, and other types of scams that may harm consumers.
b) Reporting to Competent Authorities: When necessary, we report fraudulent content to the relevant platforms and, in cases of serious violations, to the appropriate authorities, including law enforcement and regulatory agencies.
c) Coordination with Platforms: We work closely with online platforms to ensure the prompt removal of harmful content, preventing user harm and protecting consumers.
Operational Phases
Protect Your Brand with Us
Thanks to our expertise and methodical approach, we offer comprehensive protection for your brand, addressing all forms of online infringement with professionalism. Our goal is to protect your business from threats such as counterfeiting, scams and fraud.
To submit a request for identification and removal of unlawful activities compromising brand integrity online, you can contact our Team via email at: online@barzano-zanardo.com. Please include your company or personal details, a brief description of the illicit behavior or content to be reported, and indicate the online platform or service where the infringement occurred.
Our Solution: A proactive approach, technological expertise, intelligence, targeted investigative actions, and legal consulting to protect your intellectual property online. We tailor our strategy to the unique characteristics of your Brand and your products or services, anticipating how online counterfeiting may occur.
