After leading the company’s growth for over fifteen years, Alfredo Zanardo has decided to appoint Francesca Reich as CEO, while he will continue to provide his vision and expertise as Chairman of the Board of Directors.
“This transition marks an important moment of growth and continuity for our company,” says Alfredo Zanardo. “We have chosen to open ourselves to new managerial perspectives in order to face the challenges of digital transformation and market evolution with renewed energy, while fully respecting the values that have always guided our professional activity.”
A Leadership Focused on Innovation
With extensive experience leading complex organizations and a solid background in digital transformation, strategic data management, and technological innovation, Francesca Reich brings to Barzanò & Zanardo a modern and dynamic vision.
“I am honoured to join a company that represents a historic Italian excellence in the protection of industrial property,” says Francesca Reich. “My ambition is to guide the company through a path of digital evolution, enhancing the wealth of expertise built over almost 150 years of history and strengthening our role as a strategic partner for innovation-driven businesses.”
Continuity and Vision for the Future
The appointment of Francesca Reich as CEO marks a handover that blends tradition and progress, reaffirming Barzanò & Zanardo’s commitment to maintaining its strong identity while investing in new technologies and skills to support its clients in a global context.
The company’s purpose remains unchanged: to assist businesses in protecting and enhancing their industrial property assets, transforming ideas and innovations into sustainable competitive advantages.
“We are ready to write, together with Francesca, a new chapter of innovation and growth, with the same passion and dedication that have always characterized our history,” concludes Zanardo.
