IP Enforcement

Specialized advice to develop a customized protection strategy, thanks to a deep knowledge of legal tools and the economic dynamics of each country.

In Barzanò and Zanardo we stand out for our proactive and innovative approach to the enforcement of your intellectual property rights. We have a global view that takes into account all the activities necessary for the management of your IP assets as a single and unified body.

We develop a strategy built around your business and your business model. We assist you in defining priorities and establishing action procedures to prevent the violation of your intellectual property or direct intervention in the event of any wrongdoing.

Careful intelligence and the support of the best partners from all over the world allow us to make the difference when it comes to protecting your IP rights.

Team

Giulia Beltrame

With passion and dedication, I provide legal assistance and consultancy in the field of industrial property, in addition to matters of unfair competition, copyright, and privacy.

Alessandra Chies

Nine years in Beijing, a deep knowledge of the Chinese legal, cultural and commercial systems allows me to be among the leading European experts in the field of IP protection in China.

Andrea Mascetti

I advise and manage cases covering all sectors of industrial property law, unfair competition law, copyright and privacy.

Giuseppe Giovanni Pagliara

The mastery of criminal law, and its application in European and International procedures, allows me to identify, with extreme precision, the correct legal characterization of the facts, and offer targeted assistance to get to the heart of the specific problem.

Claudio Tamburrino

I’m specialized in online IP rights and brand protection as well as domain names recovery.

Alfredo Zanardo

An in-depth understanding of Barzanò & Zanardo, built on strong foundations. My nineteen-year journey has placed me at the head of this great team of professionals, whom I am proud to have helped create.

News & Insights

KEY CHANGES OF THE DRAFT AMENDMENTS TO THE TRADEMARK LAW OF THE PEOPLE’S REPUBLIC OF CHINA (DRAFT FOR COMMENTS)

Definition of trademarks (Article 4) The revised Draft expands the scope of trademark definition, including the wording “other elements” in addition to “words, graphics, letters, numbers, three-dimensional signs, colour combinations and sounds”. The amendment shall allow non-traditional trademarks (such as i.e. positon/colour marks which have been anyhow confirmed in judicial practice) to be granted within […]

Baby Yoda, may the IP force be with you

  Value creation and the importance of monitoring merchandising channels During the series shooting, The Mandalorian’s producer Jon Favreau already estimated the value of the puppet used in the scenes and simply called “the Child” (Baby Yoda is the name given by the public) at least 5 million dollars. Such an estimate is actually realistic […]

Online Brand Protection, From A to Zero

Online infringements and Amazon’s challenge, from Brand Registry to Project Zero There is indeed still need for the right tools capable of defeating the ever-growing phenomenon of online counterfeiting: according to an old saying of the Internet, counterfeiters and hackers are always a step ahead with new solutions and ways to avoid controls, therefore it […]

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